Has Creative capitulated to Apple and iTunes? If its new player is any indication, that answer may be yes. Creative's newest Zen player is the first from the company to support AAC music and iTunes Plus tracks from the iTunes Music Store, the company said. In addition, it includes a 2.5-inch color screen and support for SD memory cards to add additional memory.

The device comes in 4GB, 8GB and 16GB models priced at $149, $199, and $299. Creative said the device will be available in September online and through US retailers such as Circuit City, Fry's, and Wal-Mart.

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