No Extra Flash Gross sales On E-Commerce Web sites, States Indian Authorities

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In a latest transfer, the Indian authorities has proposed a possible ban on flash gross sales on e-commerce web sites. The federal government has said that the e-commerce portals and their affiliate entities shouldn’t be listed on their platforms as sellers. In a proposal associated to tightening of guidelines, it’s believed that Amazon and Flipkart, which is owned by Walmart will face the brunt.

No More Flash Sales On E-Commerce Websites, States Indian Government

As per guidelines by the Ministry of Shopper Affairs launched in a authorities assertion, there have been complaints from brick-and-mortar retailers that the e-commerce giants from overseas corporations bypass the Indian legal guidelines utilizing intricate enterprise buildings. Quite the opposite, Amazon and Flipkart declare that they adjust to the Indian legal guidelines.

No Extra Flash Gross sales

Underneath the strict proposals issued by the federal government, the e-commerce corporations mustn’t host flash gross sales within the nation. The flash gross sales sample is sort of in style throughout the festive season however has attracted the anger from offline retailers because the latter can’t give deep reductions as their on-line counterparts.

Additionally, it states that the e-commerce companies ought to make sure that not one of the related enterprises and associated events are listed as sellers on their web sites. The retailed entity mustn’t promote items to an internet retailer working on the identical platform. These modifications are positive to go away an influence on the enterprise construction of Flipkart and Amazon at a time when e-commerce business in India is booming quickly.

Moreover, it has been said that overseas e-commerce gamers mustn’t make direct gross sales to shoppers. These corporations need to solely function a platform for sellers to hook up with shoppers. Notably, Flipkart and Amazon are additionally regulated underneath the overseas funding guidelines for e-commerce in India. It stays to be seen if the proposed client ministry guidelines will supersede the funding guidelines or not.

Notably, the proposal is relevant to each Indian and overseas e-commerce corporations and is open for public session till July 6, said the Indian authorities. Whereas this has created ripples within the e-commerce business, Amazon and Flipkart are already battling with the federal antitrust watchdog within the courtroom to stall investigation of their enterprise practices.

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Story first revealed: Tuesday, June 22, 2021, 15:07 [IST]

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