Moving forwards with the brand new iPhone 12, Apple will no longer include charging bricks with its iPhones. The company cites environmental reasons for the move, although we suppose that increased profit margins are another reason too. However, it seems that over in Brazil, Apple will have no choice but to include it with the iPhone.
According to a report from Folha de S.Paolo, it seems that Brazil’s public consumer protection agency had questioned Apple as to the reason behind the removal, and if they could prove their claims of how it would benefit the environment. Ultimately, despite Apple’s arguments, it was ruled that selling the iPhone without its charger, which is considered an essential component, would be against the Brazilian Consumer Defense Code.
The agency claims that Apple did not manage to provide enough evidence to back their claims, and that they have not guaranteed either that they will provide the same level of support to consumers who might end up buying or using third-party chargers. Apple will need to respond to the decision otherwise face a risk of being fined.
While this is limited to Brazil, we wouldn’t be surprised if this precedent were to be used by other countries who might feel strongly against Apple removing the charging brick from its iPhone packaging.