So you’ve learned to create your own website, you have all the ideas and products out there, and you’re waiting anxiously for some visitors. To your surprise, very few show up. But you know, building a website without doing any promotion is like throwing a party and forgetting to send out invites.
If no one knew it existed, they wouldn’t show up. After all, the internet is huge, and continues to grow with an estimated 150,000 new domains registered every day. Strategi marketing online saat ini di media sosial, bagaimana postingan produk bisa memiliki engagement rate luaxs, cara promosi di instagram menjangkau banyak orang dan memiliki tingkat interaksi dengan followers/subscribers tinggi.
So obviously website promotion is important; but how does it work? Whether you’ve hired a developer to build your site or you’ve chosen to build your own website, there are many simple strategies – both online and offline – to get your site noticed.
Traditional strategies are still very much used, and you probably use at least some of them in promoting your business. Include your URL on all of your business stationery, including business cards, letterhead, brochures, and other printed materials used to promote your company. If you use print, TV, or other ads, always include a mention of your website. Just remember, in print, you don’t need to use the whole “http://”.
However, if you have a mailing list, make sure you actively promote your website via email. Include a link to your website in your email signature. Send out regular newsletters with mentions and a link to your website. Invite people to sign up for your newsletter, and send special offers to email subscribers so they are regularly reminded to visit your site. Offer special coupons that can only be redeemed through your website.
Just remember: DO NOT SPAM. This is illegal in many countries, and it will not win your customers.
Social Media Promotion
Social media is a great way to get your site noticed as people naturally interact, post links, and comment on other people’s posts and comments. Social networking sites, social bookmarking sites, blogs, and forums are all types of social media, and each can be used in a specific way to generate traffic to your site.
Setting up business pages on sites like Facebook and LinkedIn is a great way to get news about your site out there. As friends and customers comment on your services or products, it will arouse the interest of others. A business blog is also a great way to generate interest. If you offer regular and useful content that is relevant to your industry, people will take note and link to it.