Mobile Phone

iOS And Android Users Spent $400 Million On Apps During Christmas


It’s not hard to see why getting into app development seems like it could be a lucrative business. This is because according to the folks at Sensor Tower, based on their data and estimates, it has been suggested that iOS and Android users spent a combined total of $400 million on apps during Christmas alone.

If you thought that the global pandemic would have impacted the economy in a negative way, and it has, it seems that the app market is immune from it. The data suggests that the $400 million spending on apps is actually a 34.5{9e1da16bad3afc7a5f40b72bc8a74962aa496be5d80d3159b9e2870e6dd27062} year-over-year growth from the $300 million back in 2019.

Their data also found that mobile gaming contributed to a good bulk of the revenue generated by apps, where it is said to account for 27{9e1da16bad3afc7a5f40b72bc8a74962aa496be5d80d3159b9e2870e6dd27062} of the total spent during Christmas. It is also an increase from the previous year where consumers spent about $232.4 million, versus this year where consumers spent $295.6 million on games.

That being said, it shouldn’t be surprising that we are spending more on apps than ever. With a lot of us being stuck at home and being unable to travel due to the coronavirus, many are finding alternative ways of keeping themselves entertained.

Filed in Apple >Cellphones >Gaming. Read more about , and . Source: sensortower


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